You're Paying for Every Click, But How Many Convert to Sales?
We reduced acquisition costs by 65% and grew conversions 3.2x for our clients. Show up in front of ready-to-buy customers on the right keywords — turn wasted clicks into real revenue.
Free strategy consultation — no obligation, cancel anytime
Limited capacity — I accept a maximum of 5 new clients per month
10+ Years
Digital Marketing Experience
50M+ TL
Ad Budget Managed
-%65
Average CPA Reduction
50+ Clients
Framework-Driven Approach
Sound Familiar?
If you're facing these problems, you're not alone. We have tested solutions for each one.
Budget burning, clicks happening — but no sales
You're spending thousands every month on Google but if no sales, leads or inquiries are coming in, the problem isn't the ads — it's your campaign structure.
Data-driven campaign structure
Every campaign is built around your specific goals. Search, PMax, Demand Gen and Shopping are combined in the right proportions, minimizing budget waste.
Low Quality Score, high cost-per-click
Google penalizes you for mismatches between ad copy, landing pages and keywords. You're paying more per click than your competitors for the same result.
Quality Score optimization
Ad copy, landing page relevance and keyword alignment are systematically improved. You achieve better ad positions at a lower CPC.
Wrong keyword strategy
Broad match wastes your budget, exact match misses opportunities. Negative keyword management is being neglected entirely.
Smart keyword strategy
Intent-based keyword clustering, negative keyword management and match type optimization ensure you reach the right users at the right moment.
Stuck in Learning Phase and bid strategy issues
Campaigns are perpetually stuck in the learning phase, the bid strategy was chosen incorrectly, or there's insufficient conversion data to optimize.
Smart Bidding and conversion infrastructure
Enhanced Conversions, Consent Mode v2 and the right bid strategy make Google's AI work in your favor. Learning Phase management included.
PMax campaigns — no idea where the budget is going
Performance Max is running but you don't know what's working or where the budget is being spent. Optimization is impossible.
PMax transparency and control
Asset group configuration, audience signal optimization and search term analysis pull PMax out of the black box — you control its performance.
Rising competitor CPCs, shrinking margins
Click costs increase every month, competitors get more aggressive, and your ROAS keeps falling. Your current strategy is becoming unsustainable.
Controlled scaling and competitor analysis
Auction insights, market share tracking and cost trends let you monitor competition and scale budgets based on data — protecting profitability while competitors raise prices.
Every misconfigured campaign sends ready-to-buy customers straight to your competitors. Showing up on Google isn't enough — you need to show up right.
Who Is This Service For?
E-commerce Brands
Brands looking to grow online sales, improve ROAS and lower customer acquisition costs through Shopping, PMax and Search campaigns.
B2B and SaaS Companies
Software and technology companies looking to generate quality demo requests, quote inquiries and sign-ups through Search and Demand Gen.
Local Businesses
Clinics, restaurants and service businesses wanting to reach local customers through local search ads and grow foot traffic and inquiries.
Service Industry
Consulting, legal, accounting and other professional service firms looking to improve lead quality and grow their client portfolio.
Education and Course Platforms
Educational institutions looking to increase student enrollments in online courses, bootcamps or training programs.
Health Tourism
Healthcare organizations looking to attract international patients, generate appointments and build brand awareness.
What Do I Do?
Search and Shopping
Converting search intent into sales
- High CTR through RSA optimization and pin strategy
- Intent-based keyword grouping and match type configuration
- Shopping feed optimization and Merchant Center management
- Budget protection through negative keyword management
- Quality Score improvement and CPC reduction
PMax and Demand Gen
AI-powered campaign management
- Performance Max asset group configuration
- Precision targeting through audience signal optimization
- Demand Gen reach across YouTube, Discover and Gmail
- Search term analysis and PMax transparency
- Brand exclusion and brand campaign segmentation
Measurement and Optimization
Decisions backed by real data
- Improved measurement accuracy through Enhanced Conversions
- Consent Mode v2 and GDPR-compliant tracking
- Smart Bidding portfolio management
- Google Analytics 4 integration and attribution
- Regular performance reporting with transparent access
Making the Right Choice Who Should Handle It?
Yourself
Time + cost of mistakesFreelancer
Variable — no guaranteeProfessional (Us)
Clear, transparent pricingYourself
GuessworkFreelancer
Variable qualityProfessional (Us)
Data-driven, competitor-analyzed strategyYourself
Left to automationFreelancer
Limited optimizationProfessional (Us)
Manual + automated hybrid approachYourself
Complex to set upFreelancer
Usually incompleteProfessional (Us)
Enhanced Conversions + offline importYourself
Usually skippedFreelancer
Basic level onlyProfessional (Us)
Weekly negative keyword optimizationYourself
YoursFreelancer
Sometimes stays with the agencyProfessional (Us)
Always stays with youYourself
NoneFreelancer
Usually noneProfessional (Us)
No meaningful improvement in 3 months? You're free to leaveManagement fee is separate from ad spend. No setup fee for existing accounts.
Client Stories
“We were spending heavily on Google Shopping but couldn't get ROAS above 1.5x. Abdullah restructured the account from scratch, properly configured PMax and improved product visibility through feed optimization. ROAS hit 4.2x within 3 months. Most importantly — we can now see exactly which products are selling and how much.”
Emre K. · E-commerce Brand
Apparel / E-commerce
ROAS
1.5x → 4.2x
“We'd been running Google Ads for years but lead quality was terrible. Most form submissions were wrong numbers or completely irrelevant contacts. We overhauled the keyword strategy, built out negative lists and set up Enhanced Conversions. Now our sales team is finally talking to real prospects.”
Rıza D. · Industrial Manufacturer
B2B Manufacturing / Export
Quality Leads
8/ay → 35/ay
“We were using both Meta and Google for course enrollments, but completion rates from Google-acquired students were significantly higher. Abdullah spotted this and shifted the budget allocation. Combining intent-based Search targeting with Demand Gen on YouTube halved our cost per enrollment while course completion rates climbed.”
Berna A. · Online Education Platform
Education / Course Sales
Cost Per Enrollment
₺420 → ₺185
“Our patient acquisition cost on Google Ads was far too high. We completely rebuilt the campaign structure and cleaned up the negative keywords. Within 3 months, our cost per patient acquisition dropped by half.”
Zeynep T. · Private Healthcare Center
Healthcare
Patient Acquisition Cost
₺850/hasta → ₺380/hasta
“We were allocating a substantial budget to Google for project sales but quality leads weren't coming through. After overhauling the keyword strategy and optimizing landing pages, lead quality improved dramatically.”
Murat Ö. · Real Estate Firm
Real Estate
Quality Lead Count
8/ay → 32/ay
No Guesswork, I Use a Framework
I deploy Google's 17+ campaign types, Smart Bidding algorithms and automation tools in the right combination. Every step is measurable, every decision is backed by data.
Analysis and Audit
I conduct a detailed analysis of your existing account structure, keyword performance, conversion tracking and competitive landscape.
Test and Discover
I test different campaign types, bid strategies and ad variations to identify the highest-performing combination.
Scale
I scale winning campaigns in a controlled manner and expand reach through additional campaign types.
Protect and Sustain
I continuously monitor performance and take proactive action against rising CPCs and competitive shifts.
Proven Results
Average performance metrics from real clients
-%65
CPA Reduction
Average reduction in customer acquisition cost
+%280
Conversion Growth
More conversions from the same budget
3.2x
Average ROAS
₺3.2 revenue for every ₺1 spent
2 Months
Average Time to Results
Time to achieve first meaningful results
Metrics are averages across clients in different industries and budget ranges. The first 2–4 weeks are a testing and optimization period — meaningful results typically become visible from month 2.
Free Google Ads Analysis What You'll Receive
Fill in the form and I'll analyze your current Google Ads account at no cost. Let me prepare a report showing your specific optimization opportunities.
What Can You Achieve In Your Industry?
Restaurants and Cafés
Higher occupancy through local search ads
E-commerce
High ROAS with Shopping and PMax
Health and Beauty
High-intent patients, strong conversion rates
Real Estate
Serious buyers, low-quality click reduction
Education and Courses
High-intent prospective students
B2B and SaaS
Direct reach to decision-makers
Target metrics — may vary based on industry, budget and competitive landscape
Why Me?
Abdullah Çalış
Google & Meta Ads Consultant · 10+ Years
I've managed over 100 million TL in Google Ads spend. What that experience taught me: it's not expensive clicks that drive sales — it's the right clicks. That philosophy shapes every campaign I build.
Framework-Driven
Proven systems and data-backed decisions. No guesswork — predictable, repeatable results.
10+ Years of Experience
Battle-tested frameworks and proven strategies built from years in the field.
Single Point of Contact
No agency handoffs. You work directly with me from start to finish — direct communication throughout.
Transparent Reporting
Real metrics, transparent access. You see exactly what's working and what isn't.