SEO agency is no longer enough:
Google + ChatGPT + top 3 in Perplexity.

GEO (Generative Engine Optimization) is a new optimization discipline that ensures your brand is accurately and frequently cited in LLM-based search engines such as ChatGPT, Claude, Perplexity and Google AI Overview. Classical SEO targets a top spot among Google's 10 blue links. GEO targets your brand appearing in the direct answer summary that AI provides. The two approaches complement each other rather than replace each other. Critical signals for GEO: Schema.org JSON-LD structured data, Speakable schema, 134-167 word fact-rich citability blocks, direct-answer formatted paragraphs, entity clarity, current date, authoritative source references, topical authority clusters and author info (E-E-A-T). SEMrush GEO research forecasts AI search traffic will reach 25-40% of organic traffic in 2026.

SEO + GEO pricing in 2026 falls into four tiers. A one-time comprehensive SEO + GEO Audit report is 14,500 TL; technical analysis, competitor benchmarking, keyword opportunities, AI Overview and LLM citation scan, Core Web Vitals + Schema gap report. Audit fee is credited to the first month if a monthly plan starts. The KOBI Lite package starts at 22,500 TL/month + 18,000 TL setup (3-month minimum commitment). The mid-market Pro monthly plan is 32,000 TL/month + 32,000 TL setup; 8-12 monthly fact-rich articles, GEO/LLM citation monitoring, n8n automation dashboard and topical authority cluster; annual prepay option 28,000 TL/month (-12.5%). The Enterprise + Performance Guarantee tier is 55,000 TL/month + 35,000 TL setup with a 6-month conditional guarantee (if metrics fail, maintenance is frozen 3 months) and a max 2-client simultaneous capacity rule. In the Turkish market, average budget for similar quality SEO work is in the 15,000-50,000 TL range, and 50,000-100,000 TL for high-competition sectors. Ad spend is separate from SEO budget.

SEO is a long-term investment requiring patience. The first meaningful results usually appear after 3 months; full impact occurs in 6-12 months. The duration depends on competition level, existing site authority, content production pace and technical foundation. The GEO citation side yields faster results than classical SEO: LLMs (large language models) index new content in a matter of weeks. Initial indexing via Google Search Console usually completes in 1-2 weeks, ranking improvement starts 2-4 weeks later. From day one you see transparently what is being done and how it is progressing; monthly reports detail rank tracker, organic traffic, GEO citation count and conversion metrics.

There are five critical criteria for choosing the best SEO agency. First, does the agency do AI SEO and GEO work; in 2026 classical Google SEO alone is not enough, a strategy without ChatGPT and Perplexity citations is incomplete. Second, are there real case studies and measurable results in your sector; generic promises should be avoided. Third, what metrics are in the monthly report; organic traffic, keyword ranking, GEO citation and conversion metrics are all required. Fourth, is the contract duration reasonable; 3-6 month test period is healthy, long penalty clauses should be avoided. Fifth, is there single-point accountability or does the account manager keep changing. In Turkey, the best SEO agencies are usually large-scale but individual specialists offer the advantage of single-point accountability and direct communication.