Category
CRO Articles
Conversion rate optimization, landing page design, A/B testing and conversion psychology.
The CRO (Conversion Rate Optimization) category covers all components needed to extract more customers from your existing traffic. Landing page design, A/B testing methodology, conversion psychology (Cialdini's 7 principles), heatmap analysis and form optimization are covered in detail. Improving conversion rate is always the more profitable path before growing your ad budget.
2 Articles in This Category
Conversion Psychology: 7 Persuasion Principles for Sales
A guide to increasing online sales and landing page conversion rates using Robert Cialdini's 7 persuasion principles, with real-world application examples.
Landing Page Conversion Rate: Data-Driven Optimization Guide
What is landing page conversion rate and what are sector benchmarks? A guide to A/B testing, CRO strategies, and data-driven optimization.
Frequently Asked Questions
What is a good landing page conversion rate?
It varies by sector: e-commerce 2-5%, SaaS 3-7%, finance 5-10%, B2B services 3-7%. Generally 3-5% average, 5-10% good, above 10% excellent. Comparing with your own sector's benchmarks is the most accurate approach.
How much traffic is needed for A/B testing?
For statistical significance, you need to collect a minimum of 100 conversions per variant (ideally 250+). Depending on your conversion rate, this typically means 2,000-10,000 visitors per variant. With low traffic, user testing and heatmaps are more efficient than A/B testing.
Is CRO work one-time or continuous?
It is a continuous discipline. The first major improvements (one-time) can provide 30-100% conversion increase; afterwards, 2-3 A/B tests per month can yield 50-100% additional improvement annually. CRO produces synergy when running together with ads and SEO as a trio.
Other Categories
Get Professional Help with CRO
Let's plan your cro strategy together with our framework-driven approach.
Book a Strategy Call