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Social Media Articles

Instagram, LinkedIn, TikTok management, content calendar, organic growth and community strategy.

The Social Media category covers organic follower growth, content calendar, platform-specific format strategy (Reels, Shorts, LinkedIn carousel), community management and social-commerce integration. It offers applicable frameworks for SMBs and personal brands, real case studies and approaches compatible with algorithm changes. Disciplined methods for producing meaningful reach without ad budget are covered.

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Frequently Asked Questions

Which platform should I prioritize?

Where your target audience is active. LinkedIn + X for B2B, Instagram + TikTok for B2C, Instagram + local Facebook groups for local services. Single starting rule: 3 regular posts per week on one platform, 90-day test, then scale.

Organic or paid?

The ideal structure is to test tone of voice and formats organically first, then scale the best-performing content with ads (boost or dark post). Starting fresh with ads without an organic base wastes money at high CPM.

What should the monthly budget for social media management be?

Content production and posting management ranges from 7,000-15,000 TL/month for one platform, 12,000-22,000 TL/month for two platforms, 25,000-50,000 TL/month for a comprehensive ecosystem (3+ platforms + ad management). Video production and influencer partnerships are evaluated separately.

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