Category
SEO Articles
Search engine optimization, content strategy, topical authority and technical SEO guides.
The SEO category covers all components needed for organic search traffic production. It details content strategy, keyword research, topical authority, technical SEO and E-E-A-T signals. The articles offer roadmaps for both general SEO approaches and specific scenarios like e-commerce marketplaces (Trendyol, Hepsiburada). SEO is the channel that produces the lowest customer acquisition cost long-term, with a 6-12 month return on investment.
8 Articles in This Category

SEO Pricing 2026: Monthly Fees and What You Pay For
How much does SEO cost in 2026? Monthly fees, Turkey market ranges, cheap SEO traps, and whether AI visibility is included in the price.

ChatGPT SEO: How to Make Your Brand Show Up in ChatGPT 2026
What is ChatGPT SEO, how does ChatGPT search pick its sources, and how does your brand get cited in ChatGPT, Perplexity and Copilot? 2026 guide.

What Is Google AI Overview? A 2026 Guide for Businesses
What is Google AI Overview, which searches does it appear in, and how does it affect your organic clicks? The 2026 guide to becoming a cited source.

What Is GEO? Generative Engine Optimization Guide 2026
What is GEO, why is generative engine optimization different from classic SEO, and how does your brand get cited in AI answers? 2026 GEO guide.

What Is AI SEO? The Bridge Between AI and Classic SEO 2026
What is AI SEO, how does it differ from classic SEO, and how does your brand show up in ChatGPT and Google AI Overview? 2026 AI SEO guide.

What Is an AI Search Engine? 2026 GEO & AI SEO Guide
What is an AI search engine, what does GEO mean, and how does your brand show up in ChatGPT, Google AI Overview, and Perplexity? 2026 AI SEO guide.

How to Choose an SEO Service: 2026 Agency Selection Guide
The 7 critical questions to ask when choosing an SEO service, the right agency criteria for the AI + GEO era, and 2026 Turkey pricing ranges.

E-commerce SEO Strategy: Trendyol and Hepsiburada
E-commerce SEO guide for Trendyol and Hepsiburada sellers: marketplace algorithms, listing optimization, and keyword strategy.
Frequently Asked Questions
How long does it take for SEO work to yield results?
Meaningful organic traffic on a new domain takes 6-12 months. If improvements are made on an existing site, differences are seen in 3-6 months. The first 3 months are infrastructure, 3-6 months are content production and internal linking, 6-12 months are backlink and authority building.
How much monthly budget should be allocated for SEO?
4-8 articles/month content production typically costs 6,000-20,000 TL, professional SEO consulting ranges from 5,000-15,000 TL. 15-25% of the total digital marketing budget should be allocated to SEO and content. Minimum monthly SEO budget for SMBs is 8,000-12,000 TL.
Is SEO alone enough or should it work with ads?
The ideal structure is SEO + ads working together. Ads produce data quickly, SEO provides low CAC long-term. Ad data (high-converting keywords) feeds into SEO content prioritization. Brands doing only SEO lose 6-12 months, brands doing only ads lose efficiency as budget grows.
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