Category
Google Ads Articles
Google Search, Performance Max and YouTube ad campaigns, campaign structure and optimization.
The Google Ads category covers all formats and strategies of the Google ad ecosystem, from Search ads to Performance Max campaigns. It details capturing high-intent traffic where users actively search, keyword strategy, campaign structure design, Quality Score management and conversion optimization. It is the channel where B2B and local service businesses produce their highest returns.
2 Articles in This Category
Google Ads Management Guide: 2026 Professional Strategy
The six layers of Google Ads management, Performance Max + Enhanced Conversions setup, ROAS optimisation and 2026 agency pricing.
YouTube Ads Guide: Complete 2026 Playbook
YouTube ad formats (TrueView, Bumper, In-feed, Demand Gen), campaign setup, creative rules, pricing, and ROAS guide for 2026.
Frequently Asked Questions
What is the main difference between Google Ads and Meta Ads?
In Google Ads, the user actively searches (intent-based, pull marketing); in Meta Ads, ads are seen while browsing (interest-based, push marketing). Google CPC is 2-3x higher but conversion rate is also 2x higher. Google stands out in B2B services and intent-focused products, Meta in visual and impulsive products.
When should Performance Max campaigns be used?
PMax is suitable for e-commerce catalogs, brands wanting multi-channel publishing and accounts with sufficient conversion data (30+ conversions monthly). For new accounts, starting with Search and adding PMax after 60-90 days is healthier. PMax has low control but is strong for scale.
How many keywords should Google Ads have?
Start with 10-30 keywords on new accounts, 5-10 per ad group. Very wide lists (500+) confuse the algorithm and disperse the budget. The negative keyword list is as important as the positive; negatives should be added from the search term report weekly.
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